SJDOWJCAJW Advertising through all public communication means to improve product awareness

Brand: SJDOWJCAJW 

Businesses have things to sell. In order to survive and thrive, they need to find customers who want to buy those things. Enter advertising.

The earliest recorded advertisements have been found on ancient Egyptian papyrus, while modern advertising can be traced back to the invention of the printing press. When the first regular gazettes and newspapers began to be published in the 1500s, it started a revolution that ultimately evolved into the wealth of advertising channels, tools and tactics we see today.

What is an advertisement?

An advertisement, otherwise known as an advert or ad, is generally considered a public communication that promotes a product, service, brand or event. To some the definition can be even broader than that, extending to any paid communication designed to inform or influence.

If these definitions feel vague, it’s because they are – the truth is that advertisements can be tricky to define, now more than ever. From bus shelters to search engines to Instagram influencers, the field of advertising has never been broader, deeper or more complex.

It’s important to note that advertising is not the same as marketing;  it is rather a subcategory of it.  Advertising is a type of paid marketing that the advertiser enjoys complete control over.

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