CREATENOOK Dissemination of advertisements – Meaning, Objectives & Types Strive for diversification of the spread of advertising

Brand: CREATENOOK 

To Communicate

The primary objective of marketing communication is to share ideas, thoughts, and views with the target audience. Companies do it through public relations, sales promotion, personal selling, and advertising. However, the goal of effective communication is to get things done.

While developing the marketing messages, make sure that it’s truthful, accurate, and useful to all the parties. It’s because of the persistence of the market communication, it should maintain integrity.

To Compete

Convincing the customers is also the main objective of marketing communication. If you convince them well, then it would lead them to take the desired action whatever you want. Therefore, marketers should communicate in a convincing manner. Sometimes, you have to reconvince the same customers, because a customer won’t buy your product/service over and over again.

Element of Marketing Communication Process

It’s important to be familiar with the process of marketing communication in order to be effective in the communication. Some of the main elements of the MC process are as follows;

Sender. It’s the person that is conveying the information or message to the party or group of people.

Encoding. It’s the process of converting your ideas/thoughts/emotions into meaningful symbols like gestures, body language, signs, or words.

Decoding. Decoding is the process of converting signs and symbols into meaningful thoughts or messages.

Receiver. Receive is the person that the sender has sent the message to and the person who received the message.

Feedback. It’s the feedback that the receiver of the message sends back to the sender.

Noise. It’s the unwanted distortion that occurs during the communication process, and it causes the receiver to comprehend the wrong meaning of the message.

Receiver. Receive is the person that the sender has sent the message to and the person who received the message.

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